Build Your Business by Writing Articles and
Submitting Articles Online - Here's How!

Are you aware that writing articles is an important - even necessary - part of spiritual marketing in this Web 2.0 world? If you want to market your spiritual business on the Internet, then writing articles is essential. Many people publish articles nowadays to add credentials and legitimacy to their business. Writing articles will benefit your spiritual business in this way, too.

Writing articles is a powerful marketing tool. Writing articles is basically a free way of generating publicity for your spiritual business. Once you write the article and publish it online, from then on it works for you 24/7, generating publicity for your spiritual business and stirring up interest in what you do. All it requires from you is an initial outlay of time and motivation. After you invest a few hours in writing articles and publishing them online, your spiritual business will continually reap the benefits for years afterwards.

Why Writing Articles is Important

Writing articles is the first step in using articles to market your spiritual business. The all-important next step is submitting articles to article directories (like Ezinearticles.com, Selfgrowth.com, Goarticles.com and others. For a complete list, contact us here).

Submitting articles will market your spiritual business, bring more potential customers to your website and boost your website ranking. Here's how it works:

Online article directories like Ezinearticles.com and Selfgrowth.com are seen as authority sites with a high page rank. When people type their search words into search engines, articles posted on sites like these have a better chance of showing up at the top of the search results. This means your article has an excellent chance of getting strong traffic.

At the end of your article, you are allowed to post a short bio along with two links to your website. When people read your informative article, they will be inclined to click through to your website. The links to your website help you in two different ways: they generate traffic to your website and they also make you look good in the eyes of the search engines. Because the article directories themselves have a high PR (page rank), the search engines give you "bonus points" if your website receives links from a site with a high PR. Therefore, links to your website from article directories are extremely beneficial for SEO purposes, because part of the Page Rank authority of the site where your articles are published gets passed along to you.

The Key to Writing Articles Effectively

One secret to successful article marketing is to decide, before you write, which keywords you want to rank for with the search engines (Google, Yahoo, and others). Then write the article using those keywords throughout the text. This is known as Search Engine Optimization, because you are optimizing your article for the search engines. You'll stand a better chance of having your article appear higher in the search engine results if you optimize your article than you would otherwise. By taking advantage of the higher page rank of the article directory, your article may even appear on page one of the search results when people search for information online which includes the keywords in your text.

When writing articles for sites like Ezinearticles.com or Selfgrowth.com, be sure to write a compelling bio and byline that makes people want to know more about you and your spiritual business. You are often allowed two links in each article you publish. The links you include in your articles are part of your "payoff" for submitting the article to the directory. Occasionally, some site owners will reprint your articles too, including the two links to your website. That can help even more. Be sure to include a special offer in your Bio to encourage clicks to your site.

In a Nutshell, Writing Articles Will:

	Prove your expertise
	Increase your credibility in the eyes of the public
	Help get your name - and the name of your spiritual business - out there for the world to see
	Generate important back-links to your site, important for SEO and human visitors too
	Help your website rank higher in the search engine results
	Increase the Page Rank of your website's Home Page

One further benefit to writing articles and submitting articles to online article directories is that you can also add links to those articles to both your website and your resume. Contact us for a list of the best article directories on the Internet.

When Writing Articles, What Should you Write about?

When brainstorming topics for article marketing, ask yourself these important questions:

"What are the common questions that people have when they come to me for my goods or services?"

"What do my potential customers need?"

If you're familiar with the needs of your target market, you'll have a wealth of potential topics for writing articles.

Remember that when people search the internet, they are looking for information. Many times, they are looking for solutions to certain problems or answers to certain questions. When you write articles, you simply provide the information that they are looking for. Write your articles to address your customers' needs. By anticipating their needs correctly (and we can help) and by using Search Engine Optimization in your writing, you'll be guaranteed free traffic to your website.

Writing articles will be even more effective if you research how many people are searching for the topics you plan to write about. (Contact us for help with this process too.)

How do you Write a Compelling Article?

Articles should be informative and interesting, offering a fresh approach to the topic at hand. However, when writing articles for article directories, don't give away ALL of your information. In other words, don't completely answer the question or fully cover the topic. Write articles that inform and engage the reader, but always leave the reader wanting a bit more to be completely satisfied, so they'll click through to your site for more information.

Here are some things that you do NOT want to include in your articles:

A pure sales pitch.

If a person lands on your article and it's purely a sales pitch, he or she will almost always click off the page.

A total solution to a problem.

If you provide a total solution to a problem, your reader will have no incentive for clicking through to your site - which is the reaction you want when submitting articles to article directories.

A link to a landing page that won't encourage more reading or a specific action.

If the landing page lacks further useful information, or does not contain a "call to action," your visitor will most likely leave your site.

If you're interested in growing your business through article marketing, but you're unsure of how to go about it, coaching might help. Through coaching, you'll learn which topics to write about, how to format your articles to get the greatest mileage for your efforts, where to submit your articles, and which offer(s) to include at the end of each article to encourage the most clicks to your website.

Other Benefits to Writing Articles

Writing articles is free. It costs you nothing but your time, and your business will continually receive the benefit of free website traffic afterwards.

Writing articles gives you the opportunity to reflect deeply upon important issues pertaining to your profession, thus honing your skills.

Writing articles helps you become more articulate about the various aspects of your profession.

Writing articles is an important marketing tool for the growth of your spiritual business. Submitting your articles is even more important, because submitting articles to article directories will provide free traffic to your site as well as the all-important backlinks.

Get Help Marketing Your Business
by Writing Articles

Talk to a Marketing Coach about
Submitting Articles Online

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