Spiritual Marketing Success
Writing Headlines for your Spiritual Business

The headline of your advertising or website are the most important words you will ever write - if the goal of your spiritual business is to be profitable.

Spiritual marketing should still play by the rules of advertising.

What is a headline, how do they work, and why are they so important for you as a spiritual business owner?

Your headline is a very efficient way for your potential customers to instantly learn about your spiritual business and to understand its main benefits.

Your headline has to "stop them in their tracks" - or they'll click off your page in less than three seconds in most cases. A spiritual business is no exception. Your readers and potential customers are searching for solutions to problems when they use search engines to find you. Spiritual Marketing may be less aggressive and offer less of a blatant sales pitch, but it still has to work - and therefore still has to sell. Even a New Age Bookstore uses merchandising to draw in customers ("foot traffic") from the street. To run a successful spiritual business, follow traditional, successful advertisers - but tone it down a bit. But don't tone it down to the point where there's no sales message left at all. Otherwise, your spiritual business will languish away as a public non-profit and like millions of other websites, will almost never be found on the Internet. Even if making a profit isn't important to you, as a spiritual business owner, you'll still want to reach as many people as possible with your message.

Let's take a look at Headlines (or page titles) and how they are used properly to get your spiritual business noticed online (or anywhere else, for that matter).

Your headline MUST accomplish two things - and it must do this quickly:

1. Your headline should "target your audience," and

2. Your headline must convey a "benefit"

Examples of Effective Headlines
for Spiritual Business Advertising

♦ Example one: Powerful Coaching Method Can Help You Transition into Retirement with Confidence, Financial Security, and More Friends than You've Ever Had Before

♦ Example two: How You Can Learn an Ancient Japanese Healing Technique which Zaps Pain and Reduces Anxiety by over 50% if not More

Notice how the target market is defined in each of the headlines above. In the first example, folks in their 50's and early 60's are the target group, and especially those who may be feeling uncertain about what lies ahead. As a spiritual business owner, you're offering a great service to these people. Your headline should announce that service in a very clear way. Remember, a headline must grab someone's attention, usually in just a few seconds. As a spiritual business owner, you aren't absolved of the responsibility of being visible if you want to remain in business.

In the second example, an alternative healing method is offered to people who may shy away from traditional western medicine, but yet still want an effective treatment. In this example, a Reiki Master may be advertising an upcoming class. In the first example, a Financial Planner or Retirement Coach may be advertising their services in their local community. Both headlines work to attract their respective clientele.

So how do your headlines stack up? Do they properly target YOUR audience? Do they convey tangible benefits in a clear and powerful way? To succeed as a spiritual business owner, you may use different language in your spiritual marketing efforts, but you are still trying to sell your products and services. And sell you must - if your goal is to run a financially profitable business.

Spiritual Marketing and Traditional Advertising

Many spiritual business owners shy away from traditional advertising because they don't understand its importance. Keep in mind that, as we've stated earlier, in most cases your readers will give you five seconds or less to convince them that they should keep reading. A dramatic headline serves that purpose - when it's well written and targets your audience. Focus on your reader and what he or she is really looking for. Your headline must speak to those needs quickly and succinctly to break through the clutter of all the other marketing out there. Your advertising - and especially your headlines - are not the place for subtlety. Take a look at the headline at the top of your website right now. Does it target your audience and convey a benefit? If not, then it might be time to rewrite it.

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