New Age Marketing Tips For
Success
Create a Successful New Age Business
 With New Age Marketing, trust is
one of the most important factors that determine whether or not your spiritual business will
succeed.
You already know you are capable of providing the excellent services that your potential clients require - but
your potential client base doesn't know it (yet). Therefore, you'll need to prove that you're a dependable and
trustworthy expert in your field before people even pick up the phone to call you.
How can you use New Age Marketing to go from being a complete stranger - to a friendly and approachable New Age
business owner?
This New Age Marketing method is all about building trust.
As a spiritual business owner, you understand that people may be wary of certain forms of advertising - such as
blatant ads that are "in your face" - or commercials that make incredible promises.
So your number one New Age Marketing task is to present yourself in a way that gains trust. People drawn to a
New Age business may be cautious about a
mainstream approach to advertising. They may also have known other "spiritual" business owners who didn't follow
traditional, generally accepted, business practices.
Your goal is to turn this around and make them want to come to you.
Your potential clients need someone they can trust and rely upon for not just a single transaction but as a
long-term service provider. They'll seek some comfort and the assurance that you know your stuff - that you're not
a quack - and that you will fulfill their needs in a compassionate, dependable manner. They'll want the best of
both worlds - wanting to see you standing head-to-head with traditional businesses with regard to ethics, quality
of service, dependability and expert knowledge - while simultaneously operating with a spiritual perspective that
sets you apart from other, mostly commercial businesses.
The best New Age Marketing practices succeed in gaining people's trust. Find out how it's done and how it can
help your New Age business succeed too.
New Age Marketing for Building
Trust
A Well-Designed Website is a
Requirement
The Internet offers an unprecedented opportunity for New Age business owners to get their name - and their work
- known worldwide. A well-designed website, with quality, original content, is an essential marketing tool for any
New Age business.
What does quality, original content consist of?
The best way to create a website with high-quality, original content is to write articles that
demonstrate your credibility and expertise. This is one of the most important and effective ways to gain
people's trust on the Internet. Publishing will help you win new clients and build your business.
For example, if you're an acupuncturist, your potential clients will want to see that you know almost
everything about acupuncture - from its history to its many uses. You could design several pages on your
website which demonstrate your knowledge and highlight your experience.
Or if you're a macrobiotic dietitian, your potential clients will want assurance that you know macrobiotics
inside and out. They'll want to know why a macrobiotic diet is good for them, and how it differs from a
regular diet. They'll want to read some professional, expert articles that you've published.
What kind of information should you include to demonstrate your expertise? That will depend on your New Age
business. A New Age Marketing coach can help you narrow down what to include on your website - and how to write it
for SEO purposes.
What is SEO?
SEO stands for "Search Engine Optimization." It involves your paying special attention to how you construct your
website with regard to its keywords and content. The goal of SEO is to help your website show up near the top of
the list when people type their search terms into search engines. Using SEO is an important part of any New Age
Marketing. A website that's built with SEO in mind can result in a large stream of daily traffic. By contrast, a
non-SEO website may flounder; for all intents and purposes, it'll be invisible.
Here's a real life example: I once had a website that sat for over a year on page 25 of Google's search results
(in other words, it had almost no traffic). That site now ranks in The #2 Position on Page
One for its main search term keyword… all thanks to the efforts I made in Search Engine Optimizing the
website!
Other Ways to Build Trust
Through New Age Marketing
For purposes of New Age Marketing over the Internet, put yourself in the mind of your potential customer.
On the Internet, people can present themselves any way that they want. So how do your potential clients know
that you're THE REAL DEAL? They'll especially want assurance that you're running a bona fide business if they are
going to part with some money… in some cases without even meeting you - for example, if you sell products to be
shipped to customers, or if you provide a service that's delivered by phone.
Building trust through successful New Age Marketing requires that you prove your credibility and expertise not
only through quality, original content articles, but also by including some of the following on your website:
- A personal bio (including what led you to the profession you've chosen).
- A list or summary of your credentials (your professional background, training and experience).
- A nice photo of yourself. You can include candid ones as well, such as with your family or dog, on the beach,
etc. Sometimes candid photos are even better.
- A video (A short video of you introducing yourself will help put people at ease).
- Testimonials from happy customers (read more about this below).
Ways to get Genuine Customer
Testimonials
to add to Your Site
Satisfied customers are often happy to provide you with testimonials you can add include on your website. Each
testimonial can be worth thousands of dollars to you in future business, so it's definitely worthwhile to ask for
them - if they aren't volunteered spontaneously.
1. Create a form which allows customers to rate their experience with you.
2. Get written permission to use the testimonials on your website and elsewhere.
3. Find a highly visible place on your website to display them.
An Example of New Age Marketing in
Practice
A website that builds trust will put your potential customer at ease, making them feel welcome and safe in the
presence of someone who can fulfill their needs.
For example, if you're a clairvoyant reader, use New Age Marketing to create a website that explains your gift
and how you use it. Include a short biography of your life - and your experience being clairvoyant. Explain what a
client can expect from a reading, and what not to expect as well. Genuine testimonials from previous clients will
be the icing on the cake. This would be an excellent use of New Age Marketing to put people at ease and motivate
them to contact you.
On the other hand, a clairvoyant reader who does not employ proper New Age Marketing may end up with a
website lacking firsthand information. If your site visitors can't make a human connection on your website, they'll
simply click off the page and look elsewhere. If they don't see what separates you from the rest, they won't see
any reason to call you.
New Age Marketing and Ethical
Selling
Building trust is a vital ingredient in New Age Marketing. You can build trust and increase your client base by
providing a warm and inviting, authoritative website that makes people feel at ease with you and the services you
offer. As a spiritual marketing coach, I can help you pinpoint areas in which you can ethically "sell" yourself
while demonstrating your expertise at the same time. The result will be gaining trust with your potential
customers!
Marketing
help is just a phone call
away!
Website Content © 2009 Jay Reiss, M.S.W.
All Rights Reserved
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